GOOD ENOUGH MESSAGING ISN’T GOOD ENOUGH FOR ME
“More than a puffer”? More like... just a puffer. I’m unpacking why one of the most overused brand lines in marketing is actually hurting your message, and what to write instead if you want your audience to actually connect and care.
COLOUR PSYCHOLOGY IS BULLSHIT
A deep dive into the incredibly nuanced world of colour psychology and the reasons you should never use it throughout your work.
