We might just be witnessing a new era of marketing in the making. Over the past couple of years, more and more brands (particularly those in apparel) are putting dance front and centre in their ads. Just ask Gap, Levi’s, Nike, and Skims.

In its most simple form, brand experience is how a customer feels throughout their interaction with your brand. It’s about how they feel before, during, and after making a purchase, or investing in a service.

I bet you’ve probably never stopped to think that Virgin Airlines is in fact called Virgin. And if you have, it probably took a while before you thought ‘hang on a second…’.

Air fryers and your brand name might have more in common than you think.

If you’ve ever tried to name a brand before, you know how hard it is. Lucky for you, I’m sharing my own personal framework that I use when I’m naming brands, to help me land on the best naming options again and again.

Danger! Don’t Be A Woman is a piece I wrote and shared on my Instagram in May 2024 in response to the ongoing crisis of femicide in Australia.

“More than a puffer”? More like... just a puffer. I’m unpacking why one of the most overused brand lines in marketing is actually hurting your message, and what to write instead if you want your audience to actually connect and care.

A deep dive into the incredibly nuanced world of colour psychology and the reasons you should never use it throughout your work.