I really just wanna make cool shit that’s different, that matters, and that does good too. Simple, really.

PREVIOUSLY KNOWN AS MADE BY CHLOE

I’m Chloe, and what I do here is pretty simple. I just want to make stuff that does good, that looks good too.

I mean, think about it — design contributes to the world on an unfathomable scale. Look around the room. Everything you can see was designed by someone who made it their life’s work to design stuff. So in some way or another, everything I create needs to make this world a little bit better. You can read more about that here.

I work with people who are brave enough to do something differently, and who are keen to stand out in a world of brands following the same trends, the same guidelines, and the same play-it-safe attitude.

I work with brands that align with the same beliefs as mine, so we can do good, together. I’m here to make cool shit, for people doing good shit.

Welcome to the flip side.

Love, Chloe

SOME OTHER STUFF:

  • → Bachelor of Design (Communication Design), RMIT, 2018

  • Currently:
    → Working independently as Anotherside, Full Time
    → Lead Designer at The Proof

    Previously:
    → Made By Chloe, 6+ Years [Now known as Anotherside]
    → Design Specialist, Ruck Agency, 3 Years

  • OZ Design, Oscar Hunt, Melbourne Martini, The Proof

  • → London, UK
    → Colorado, USA
    → Texas, USA
    → Auckland, NZ
    → Australia

  • → I spoke with Chloe Gordon (not myself) from The Dieline about typography trends in the liquor aisle — Shelf Life 050: Gen Z Is Drinking Less, But Spirits Packaging Is Attempting To Lure Them Back

    → Featured on The Dieline — Yeah Bro Cheeky & Kind affirmation Cards

  • Be honest. Always.

  • The more wild, crazy, groundbreaking, insane, bold, and whack the idea — the better.

  • No one has ever achieved something memorable by sticking to the status quo.

  • Whatever you do, do it with every ounce of your being, and do it with a fire burning inside of you.

  • Dive in deep. Never look back.

  • Everything that gets done around here, must be done for good. Whether it's as small as designing a business card, or as big as collaborating with other humans on a project. Everything must serve a greater purpose, and be done whilst making choices that nurture Mother Earth. Read more here.

  • Whatever you make, make it fucking cool.

ON THE GRAM

Campaign identity for @oscarhunttailors Emergency Tux 💼🔨 There’s a real sweet spot in being able to explore colours and fonts beyond brand guidelines in situations where it makes sense for building out brand collateral. Brand guidelines are
IN SEASON WITH OSCAR HUNT I’ve been working with my faves at Oscar Hunt recently to revamp the design of their fortnightly EDMs, which led to a mini-brand: In Season. The name plays on the brand’s theme—the bag of fruit—simu
Another moment for the most divine brand identity I recently worked on for @wavessandflow This entire brand identity is a perfect example of a brand that is anything but cliche 🌞