OSCAR HUNT
CLIENT: Oscar Hunt
LOCATION: Australia-Wide
CATEGORY: Doing things differently
SCOPE: Brand Collateral, Brand Evolution
Oscar Hunt are a made-to-measure tailoring brand based across Melbourne, Sydney, Brisbane, Adelaide, and Perth. They’ve got the most absolutely exquisite attention to detail I’ve ever seen, and a love for creativity like no other. But most importantly, they know their shit and have a perspective on style that reimagines the boundaries in every way possible.
I’ve recently been working alongside team to build out the next evolution of the brand. First stop? Their S/S 2024 Lookbook.
This began with crafting a new creative direction for the lookbooks. 82 pages of tailoring perfection, paired perfectly with a dreamy layout that showcases each and every look, along with all the product details from the collection.
We’ve since taken the essence of the lookbook, and have started to filter this through to other areas of the brand.
Plenty more to come folks.
PHOTOGRAPHY BY ARJUN SOHAL.
How is this different?
There might not quite be a space that compares to the tailoring world. It goes without saying that it’s a space that can often be incredibly dry. You know what they—zig when they zag. And Oscar Hunt are doing exactly that. Reinventing the wheel in every way possible, and it doesn’t take a suit connoisseur to see it.