Oscar Hunt-themed fruit sticker featuring 'SS 24 Oscar Hunt' text with an orange in the centre.
Oscar Hunt-themed fruit sticker with 'Freshly Squeezed for Summer' text and an orange in the centre.
Oscar Hunt logo in clean, bold typography.

OSCAR HUNT

CLIENT: Oscar Hunt

LOCATION: Australia-Wide

CATEGORY: Doing things differently

SCOPE: Brand Collateral, Brand Evolution

SITE: Oscar Hunt

Oscar Hunt are a made-to-measure tailoring house with showrooms across Melbourne, Sydney, Brisbane, Adelaide, and Perth. They’ve got the most absolutely exquisite attention to detail I’ve ever seen, and a love for creativity like no other. But most importantly, they know their shit and have a perspective on style that reimagines the boundaries in every way possible.

I’ve recently been working alongside team to build out the next evolution of the brand, and revamp every single existing touchpoint, while creating some extra spesh brand moments along the way.

Two seasonal lookbooks, a site revamp, a EDM design system, and an extension to the existing brand identity down, and we’re only just getting started.

Plenty more to come folks.

Oscar Hunt Autumn Winter 2025 Lookbook Cover Design
Oscar Hunt Autumn Winter 2025 Lookbook Interior Design
Oscar Hunt Spring/Summer 2024 Lookbook cover design featuring an orange front, held by a woman in a blue shirt.
Oscar Hunt Spring Summer 2024 Lookbook open to interior pages, placed on a rattan chair.
Oscar Hunt poster design advertising the Emergency Tuxedo, featuring ‘In Case of Emergency, Break Glass’ with a hammer illustration.
Oscar Hunt EDM design displayed on a computer screen, featuring a 'Back to Work' email campaign.
A collection of Oscar Hunt EDM designs from the 'In Season' series, featuring a structured yet adaptable layout inspired by seasonal themes and the brand’s bag of fruit concept.

PHOTOGRAPHY BY ARJUN SOHAL.

Fruit sticker featuring a pineapple with the text 'Brisbane, we're hiring' in bold lettering.
Cream background with 'Happy Holidays from Oscar Hunt' written in red-burgundy text, featuring a festive Christmas vibe
Wei wearing an Oscar Hunt suit jacket, with text reading 'Exclusive: a limited edition summer jacket.'
Man holding the Oscar Hunt Spring/Summer 2024 Lookbook in front of his face, with the cover fully covering his features.

How is this different?

There might not quite be a space that compares to the tailoring world. It goes without saying that it’s a space that can often be incredibly dry. You know what they say—zig when they zag. And Oscar Hunt are doing exactly that. Reinventing the wheel in every way possible, and it doesn’t take a suit connoisseur to see it.


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