DERM HAUS
CLIENT: Derm Haus
LOCATION: Brisbane
CATEGORY: Doing Good
SCOPE: Brand Identity, Brand World, Brand Collateral, Key Messaging
YEAR: 2026
SITE: Derm Haus
Derm Haus is a Brisbane-based skin health and medical aesthetics clinic based in Brisbane. Since they first opened their doors in 2017, they have spent nearly a decade setting the standard (and pushing the bar even higher) for personalised skin treatments and aesthetic care in QLD.
The team reached out to me to refresh the entire identity with a new brand world for 2026 that felt worthy of the experience Derm Haus delivers, and that felt as considered and as elevated as the treatment experiences themselves. The brief was simple: elevate everything.
We wanted Derm Haus to feel deeply personal, centred around doing things purely for yourself, and not for external validation. A key challenge around this was creating a brand that pushes back against the societal pressures and beauty trends that have gained so much momentum in our modern world, and instead leads with empathy, understanding and honesty.
This drove me to look to Greek Goddesses and Roman statues as our main source of inspiration, as they are the perfect representation of authentic, timeless, trend-free beauty, created with nothing but craftsmanship and care. A perfect parallel to the clinical expertise, precision, and integrity behind every single Derm Haus appointment. This was also the thinking that led to the birth of the key tagline ‘An ode to you’.
The result is a complete brand transformation that finally reflects the standard Derm Haus has always delivered, and feels as elevated and considered as the brand experience itself.
One of the key challenges was to create a brand that is incredibly conscious of the societal pressures that make many beauty trends gain such popularity. We really wanted to do the opposite here and make the Derm Haus brand world feel as personal and as supportive as possible. This drove us to introduce messaging centred around doing things simply for yourself, and the birth of the key tagline ‘An ode to you’, and inspiration that draws directly from symbolism in Greek Goddesses and Roman statues.
How is this Doing Good?
Derm Haus has spent nearly a decade approaching treatments and clients with nothing but warmth, care and honesty. In an industry that has a not-so-secret habit of profiting from insecurity, they’ve always chosen to do things the right way. If a treatment isn’t right for you, they’ll tell you. They prioritise thoughtful, honest, considered care above all else, with you and your skin health always coming first.
